Customer Relationship Management
Contact, Service, Support, Supply, CRM
The Customer Relationship Management (CRM) Retailer helps you do just that. Its solutions cover key retail areas: merchandising, planning, allocation, supply chain management, inventory management, sales audit, in-store operations, multi-channel retailing, and Customer Relationship Management (CRM).
STS, an NSB Company, announced today that The Dress Barn, Inc. has chosen to implement STS's Customer Relationship Management (CRM) solution at their corporate offices. STS CRM helps retailers plan, deliver, track, and analyze marketing strategies for increased customer profitability and loyalty.
... STS was chosen for demonstrating excellence in its implementation of Clientele Customer Relationship Management suite that enables small companies to manage a strategy for CRM that surrounds customers like at many levels on the best solutions for automation services.
We've been successful this long because we listen to our clients. You told us that you want to be more closely connected within your business and with your suppliers and customers. That's where the Connected Retailer® comes in, to help connect the dots and enable a retail enterprise to work as one.
* Connect within your enterprise with solutions that help you know more about your business than your competitors know about theirs.
* Connect with your customers with solutions that help you understand your customers better than your competitors know theirs, so you can provide a better service.
* Connect with your suppliers with solutions that allow you to develop trustworthy, win-win relationships.
Client Quote
"STS's CRM Solution paid for itself in the first year. But more importantly, it has helped us build the Chico's brand and achieve consistent double-digit comp store gains by allowing us to take advantage of marketing opportunities."
Charlie Kleman, CFO
Chico's FAS
List of Products
Foundation
Customer Information Management
Customer Analytics
In-Store Extensions
Description
The Connected Retailer® Customer Relationship Management Solution provides all the tools you need to capture customer information, manage it, analyze it, and use it to enhance the shopping experience -- whether your customers shop in-store, online, or via catalog.
Data management, extensive import/export options, data segmentation tools, promotion management, dynamic analytical reports, loyalty program management, email management, and store/website integration comprise our comprehensive CRM Solution. And, with our implementation, training, consulting, and 24/7 customer support, we'll help you realize all the benefits of CRM.
STS has been providing Customer Relationship Management solutions for 16 years, and has more than 130 retail CRM implementations under its belt. When it comes to managing your most important asset -- your customers -- you can count on STS for superior software, professional services, and support.
Business Challenge
In today’s retailing environment retailers are faced with a number of business issues:
* More diverse and stronger competition
* Customers who expect better, more precise service
* Ineffectiveness of mass marketing: customized and individually tailored marketing efforts are necessary
* Increased focus on marketing ROI
Customer Relationship Management (CRM) helps you gain customer loyalty, provide personalized service, acquire better customer knowledge, and differentiate you from the competition. Ultimately, it makes you more profitable. No wonder 52% of retailers surveyed by Gartner rated it as their highest business priority.
Features
* Designed for retailers’ unique need to analyze customer shopping habits, in-store capture rates, promotional activity, market areas, and more. Unlike most vendors of CRM software, we specialize in serving the retail industry.
* Proven to manage up to 15 million customer records and their purchase histories, giving you a consolidated view of customer activity across POS devices, kiosks, catalogs, and websites. Stored in a central database is everything you need, including personal customer information, loyalty program points, transactions, online behavior, merchandise information, store characteristics, and promotions.
* Supports promotion management via built-in detailed customer segmentation, list creation, promotion tracking, and measurement. Create lists of customers that meet any number and combination of criteria for maximum response rates and measure the effectiveness of mass media advertising in addition to targeted promotions.
* Increases marketing ROI. To maximize your return on marketing investments, you need to target the right customers and prospects, and measure the effectiveness of your promotions. STS's CRM Solution lets you segment customers according to detailed criteria and measure promotion performance, including profitability.
* Enhances customer service. With customers shopping in multiple channels, it's imperative that sales associates and customer service representatives have a complete view of the customer to serve them properly. With STS's CRM solution, store and call center personnel have a comprehensive, detailed view of customer activity so they can provide outstanding customer service.
* Improves merchandising decisions. An understanding of who's buying what can increase your odds of buying what consumers want and buying in the right quantities, leading to fewer markdowns and out-of-stocks. Allocation can also become much more effective through an analysis of the types of customers that different stores attract.
